Wayne Samiere, owner and CEO of Honolulu Fish Company, recently talked with NBC News Business about a report from Oceana claiming 20 percent of seafood served is mislabeled.
"In seafood, reputation is everything. Who would risk their reputation?"
"You can always go to a restaurant and find something, always dig up some kind of thing going on, but is it going on on a large scale?" he said. "There's simply no way. A high-end chef in a large restaurant group, these are the guys that will be the most afraid, they have the most to lose. The benefit is very small."
At Honolulu Fish Company, we are dedicated to providing our customers – consumers and chefs – with the highest quality of fish, hook-caught and personally inspected, from the Hawaiian waters.